Gabriela Rocha-Caballero 323.679.4235
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Q U A L I F I C A T I O N S - Exceptional written and verbal communication skills.
- Strong organizational and ability to coordinate large, complex projects.
- Proven track record in successful project management/development.
- Fluent in Spanish and English and able to assimilate/quickly learn languages.
- Highly motivated with proven track record of meeting deadlines.
- Ability to manage small teams.
W O R K COVOLV an evolution in living Documentary 2009-2010 Writer/Producer
Los Cabos International Film Festival 2010 Development Associate Suddha Prem 2008 CEO
Bay View Grand :: Puerto Vallarta, Jal. Mexico 01.00-01.01 Director, Public Relations and Advertising A hundred million dollar Construction Company primarily focused on luxury condominiums, commercial buildings, and malls. Sales :: Public Relations :: Promotion :: Design Work :: Photography - Co-author
of corporate sales proposals, successfully opened four new territories
(Mexico City, Guadalajara, Leon, and Aguascalientes).
- Developed
and implemented Public Relations program from ground-zero, directing
external Public Relations and worked with the media.
- Developed
marketing and graphic design strategies, directed enhancement of
corporate logo and created the original concept of the web page
coordinating a small team of designers.
- Created scripts and storyboards for TV and radio advertisement and wrote press releases and internal newspaper.
- Executed
production of internal and external corporate photography utilized on
brochures, magazines, posters, postcards, web page and newsletters.
- Responsible
for TV shows promoting the condominiums in Mexico (infomercials, cable
TV, close circuit hotel programming). Also appeared on TV and Radio
interviews.
- Staged
special events: Responsible for the promotion and organization of the
stands in Conventions, shows and tournaments such as: Golf, tennis,
volleyball, Yacht races, fashion shows.
Convention and Visitors Bureau :: Puerto Vallarta, Jal. Mexico 08.98-01.00 Director, Public Relations and Promotions The
CVB Puerto Vallarta, is a department of the City of Puerto Vallarta
that is a full sales and service agency dedicated to the promotion of
Puerto Vallarta as a meeting and visitor destination. Public Relations :: Sales :: Photography - Directed
CVB, promoting the agency in the city, with the objective of
establishing it, representing also CVB at Conventions or meetings
nationally and locally.
- Coordinated
solicited donations from Hotels, Tour Operators and Restaurants. The
CVB was founded through a hotel/restaurants occupancy tax and donations.
- Contributed
to the creation of the city’s official web page and the marketing of
various hotels, restaurants and specialized tours operators within the
city, with the goal of promoting and marketing Puerto Vallarta as a
premier visitor and convention/meeting destination for the purpose of
positively affecting the city’s economy.
- Supervised Graphic Design Team. Designed original logo, and co-author of the original idea for the CVB Magazine/Brochure for promoting the City in the world.
- Designed the original idea of the web page and coordinated a small designers team and printers.
- Executed
production of photography utilized on magazines, posters, web page and
newsletters. Also responsible for managing photographers.
Lynne Bairstow Productions :: Puerto Vallarta, Jal. Mexico 01.98 Assistant - Wrote first research draft for Frommer’s Mexico 2001 Edition
- Edited information about hotels, restaurants, golf courses, tours, etc.
* I- Point :: Puerto Vallarta, Jal. Mexico 08.97 Marketing Director - Developed a promotional CD-ROM, which promoted Puerto Vallarta and its business in Mexico, United States and Canada.
- Researched and created mailing lists, wrote press releases.
- Promotional trips attending Tourism Conventions.
- Responsible for taking digital Photography for the CD-ROM. Photography of hotels, tour operators, restaurants and bars.
* Buena Ventura Hotels :: Puerto Vallarta, Jal. Mexico 1996-1997 Public Relations Director - Implemented new operation strategies, maintaining the traditional systems and fame hotel as a brand.
- Reinvented the “Cultural Night” events (Art Exhibition, Dance, Classic Music, Native Rituals, etc.).
- Coordinated special events such as: Grand Opening Night Party, New Year’s Eve Parties, theme nights and weddings.
- Controlled and improved special programs and treatment for Preferred Guest.
- Directed a group of Concierges in each hotel, as well as training them.
- Supervised restaurants and bar services, pool & gardens, rooms, spa, image and organization.
- Responsible for local, national and international advertising.
S T U D Y :: P H O T O G R A P H Y TOEFL ITESM - Cuernavaca, Mor. Mexico 1996 Escuela Activa de Fotografia 1994-1996 Cuernavaca, Mor. Mexico Colegio Americano de Fotografia Ansel Adams 1994-1996 Mexico City, Mexico. |
